Most of my goldies(except for Tango) have gone through this phase, and it IS endearing and cute BUT. . . I gave my dog Raleigh a lifelong fear of Mylar balloons by seriously overdoing the comfort and kisses. Finn and Tally know the phrase "It's FUNNY", and they will go and investigate when they hear it. Some people were out testing ground water in the rain on one of our woods walks, and their open umbrellas looked like huge mushrooms growing out of the shoreline becuase they were completely bent over. Tally was leery and sppoked- but hearing It's Funny" he got up his courage to go sniff and investigate. He was all wags about ten seconds later.