This applies to the pro plan, purina one, and select blends. I know that the price of dog food is going up on all brands of dog food. Purina has a program that you can sign up for online at http://www.purinaproclub.com/ After you sign up, you turn in all of your POP circles and you can collect points. You can trade the points for anything from Vet certificates to coupons for more purina dog food. In this economy, every little bit helps. I hope some of you find this info useful.