That's what I'm thinking. Other than the possibility of the tag's sound scaring her, I think you're being played. Honestly I don't have time to hand feed my puppy 3 meals/day. It reminds me of when our granddaughter went through a phase of taking waaaaayyy to long to decide what color fork/spoon she wanted to use. Whatever color was set at the table wasn't right. I thought it would be fun to teach her colors using a pack of different colored forks/spoons. :doh: Finally they all went in the trash and now she has one choice...stainless.