Generally, goldens from ethical breeders cost about $3,000-$4,500 currently. They will have full and verifiable health clearances, and the dogs in the pedigree will be titled in one or more venues, which demonstrates soundness of temperament, trainability, and that the dog can do what it’s bred to do. Purchasing from a show breeder does not mean you’re getting a show dog — you’re not. It just means that you’re getting the above benefits, and much more. Here is a good read on this topic:
I don’t want a show dog; I just want a pet.
For every ethical breeder, there are probably 100+ unethical breeders. Dogs from these breeders are usually either cheaper ($2,000 or less), because they aren’t clearanced or from titled pedigrees, or more expensive ($5,000+) because the breeders are doing good marketing and taking advantage of buyers. Most of these breeders are either BYBs or puppy mills, and a lot of them do a good job of masquerading as being good breeders, but don’t be fooled.
The initial cost of a golden is such a tiny fraction of the cost of ownership throughout their lives, and on average, paying less for a dog without health clearances will cost you way more in the long run. For example, surgery to correct joint dysplasia could run $10,000 or more, and dysplasia is very common in BYB/mill pedigrees that don’t health test.
Here is a list of some ethical central Florida breeders:
2018 Florida Breeder List