These are the requirements to register a kennel name with the AKC. I always figured I would never be able to register my kennel name, because it has now been used as a proper name by at least one celebrity (Tahnee Welch): http://www.akc.org/reg/kennelnames.cfm
PLEASE READ THE FOLLOWING REQUIREMENTS CAREFULLY. ALL REQUIREMENTS MUST BE MET AT THE TIME OF APPLICATION FOR THE GRANTING OF A REGISTERED KENNEL NAME. APPLICATION INFORMATION WILL BE VERIFIED THROUGH REVIEW OF AKC RECORDS.
•Have a documented background of involvement/participation in AKC events. You must complete the Event Participation Worksheet listing dogs by AKC name and registration number.
•Be a breeder in good standing with the American Kennel Club with a record of breeding and registering purebred dogs in conformity with AKC registration rules and policies.
•Meet one of the following breeding requirements:
◦Bred at least 5 registered litters in the past 5 years;
◦Owned stud dogs that have produced at least 40 registered litters in the past 10 years.
◦A breeder, who has bred at least one AKC registered litter, may be granted a registered kennel name on a five-year provisional basis. The breeding requirements above must be met during the five-year period to be eligible to renew the registered kennel name.
•May not have an interest in a pet store or dog dealership.
THE FOLLOWING CONDITIONS GOVERN THE GRANTING OF A REGISTERED KENNELNAME:
•A maximum of two Registered Kennel Name owners is allowed.
•The name may be a unique word created by the applicant.
•The name may contain a maximum of two words and a maximum of 15 total characters and spaces.
•The name may not have been used more than incidentally and rarely by other breeders in the naming of dogs in the past 10 years. This will be verified through the AKC registration records.
•Ineligible words would include, but are not limited to, conflict either phonetically or in spelling with: the name of a breed, AKC titles, names of cities, family names, corporations or trade names, names of famous and universally recognized persons, living or dead, or words commonly used in the naming of dogs.
•A kennel name may not contain any derogatory or discriminatory words.