Read the contract.
There are better "english style" breeders in the US who actually set the bar higher when it comes to what they breed, how often they breed, and how they select homes for their puppies. There are definitely 2-3 breeders in the US who I think have beautiful dogs. I think I said before that somebody I church with recently contacted a very good breeder from the UK and was directed to purchase from a breeder in Ontario. The breeder essentially said that there were very few breeders who sold the "english style" in the US that she could recommend.
With Jacks breeder - I decided to go elsewhere for our next puppy because they've gone fully into the English style. And the sad thing is the goldens they are breeding are not really that great to look at. And I think that is the case with a lot of these commercial kennels, is that they know that the consumers are looking for a color and a style, and don't really have much to compare to.
With American style goldens - there is a DEFINITE comparision that we can see from the backyard bred or poor quality goldens and what is in the rings. There isn't the same visual guide available for a lot of average joes who just want "white goldens".
I had to laugh (after, I was very discreet at the time) when I was at a petstore last week with both my guys and the lady at the counter was enthusing about how goldens get along with all breeds. And she referred to her brother's "english irish cream retriever" repeatedly, described it as a big white dog with a thick white coat or something like that. And her brother's golden retriever just got along wonderfully with this english irish cream retriever.
I think those commercial breeders - like the silvermines and white doves and whoever whatever else... they can sell poor quality goldens for higher prices because most people don't really know better.