A friend of mine sent me an email with the link to an ad that was made in the UK, by a group called Sussex Safer Roads--It's called "Embrace Life" and the purpose is to encourage people to use seat belts--it's a really cool ad!

http://www.embracethis.co.uk/

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Oh my GOD! That put me in tears it was so emotional. (I have tears running down my face. Great ad. Wow.

They actually just talked about using doggy seat belts or crates on one of our radio stations this morning. It's usually one of those "top hits" stations that plays rap music and gossips about celebrities, so it was REALLY nice to hear them talking about something like how dangerous it is to drive with your dog loose in the car. Many people don't realize how risky it is. If you want to hear it, just go to:

http://mojo.channel955.com/main.html

There's a box that says "hear it again". It's the one that says "Dogs cause car accidents" near the bottom.

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That was pretty creative idea for an ad.

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G.R.A.P.E RESCUE