The obvious proper solution was to have recalled the affected kibbles by lot or batch numbers and immediately post an explanation on their website and notify all their customers (meaning distributors) about the situation. Then offer a 'buy back' or exchange of the defective kibble for good bags and maybe smooth ruffled feathers by sending coupons for dollars off the next purchase. Their response thus far has not been very professional... they must be a very small mom-and-pop outfit operating out of a pole-barn or some similar set-up with little by way of any true quality control program in place incorporating lab sample testing for both in-coming/out-going foodstuffs to meet inspection requirements nor any lab testing for in-process inspections requirements. Those bones should have been caught when that salmon meal shipment first arrived at their loading dock... and then again during processing... and finally before shipment was made. It never was discovered until... what? people started complaining? that's what I really think happened. And none of this speaks well for their suppliers either... evidently no QC or lab inspections there either.